About
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KANACODE is a Japanese experimental artisanal knitwear brand. Since the brand’s establishment in 2019, the focus is on long-lasting true qualities, innovation and responsible fashion, influenced by traditional craftsmanship and aesthetics.
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THE NAME:「 KANACODE / { κα-nα-κô-d-έ } / カ ナ コ デ 」
「One must still have chaos in oneself to be able to give birth to a dancing star」- Friedrich Wilhelm Nietzsche
The name KANACODE is the interaction, of two principles, that gives birth to things and allows energy to emerge for an authentic experience. 「KANA」, as a rationale principle, comes from the kanji 叶 meaning "come true" and represents the freedom from complexity. It is the 'logic of the situation'. 「CODE」, as a radical principle, refers to the intangible sensitive cultural aspects, hard to penetrate. Is the complex state of feelings, the pride and the silent emotional chaos of an artisan's introverted profound relationship with traditional craftsmanship.
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OUR PHILOSOPHY: ADVANCED「FUNCTIONALISM」
「The philosophy of advanced「Functionalism」embodies our brand's approach and mindset of how oneself should live, think and create.」-the founder
Inspired by an evolutionary theory,「Functionalism」defines behaviour how the mind allows people to function in the real world - how people work, play and adapt to their surroundings, by retaining an emphasis on the purpose of the conscious experience.「Functionalism」is a framework that sees products as a complex system whose parts work together to promote solidarity and stability for physical and mental substance.
The brand's advanced - avant-garde - mentality is to challenge, think forward, experiment and explore new possibilities through constant reconstruction and reinterpretation.
With advanced「Functionalism」every element works together, to allow gender fluidity, minimalism and to promote environmental & social sustainability, longevity, comfort & simplicity, without compromising on quality, aesthetics, and values the brand carries.
【マニフェスト】Ethical Chic「Functionalism」の基本理念は、KANACODE 製品の製造工程におけるサステナビリティを配慮することであり、それは、日本の文化と精神の神髄である「自然、人、至高の美学」を尊重することでもあります。
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CONCEPT FUTURE: MINIMALISTIC PIECE OF MIND
「The design of an object should primarily relate to its intended function or purpose.」- the founder
The idea is to move from life-style to mind-style, by owning a few, mind-shifting, simple, sophisticated, luxurious knitted essentials that will last, and can be used from day to evening, week to weekend, season to season.
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END PRODUCT: FORM FOLLOWS FUNCTION
「Advanced「Functionalism」inspires our pared-back direction of our knitwear collection for constant innovation and experimentation with premium raw material and simple monochrome or bicolor designs, with pure artfully considered details and minimal forms that allow freedom for transeasonal, cross-lifestyle flexibility and longevity.」- the founder
KANACODE fine gauge artisanal no-show socks with luxury yarns, is the hero product, performing as a key fashion basic apparel essential to wear as a second skin with any style of shoes, activity or to be worn their own for a modern functional look and feel. Our no-show socks are knitted at 200 needles at rare selected traditional machines, using only the highest-quality natural material, natural hand-dyeing yarns and noble fibers for longevity, softness, extreme comfort with luxury details such as seamless toe seam, special stitching pressure and fully fashioned shaping/forms to create the perfect no-show socks and knitwear for you so you can enjoy for many years.
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MADE IN JAPAN: IN ONE WORD - 拘り- KODAWARI
A passion for perfection, our 拘り- kodawari, turned into ambition to create the best made responsible no-show socks and knitwear in the world, that will last and get better with time.
「Our quest for long-lasting quality and innovation is absolutely essential since day one. 拘り(こだわり- kodawari)in Japanese is the uncompromising and relentless pursuit of perfection. It embodies our passion, persistence, commitment, and attention to detail. It is our pride in what we do. It is a personal standard, we are committed to it passionately. Wherever you encounter kodawari in the world, applaud it and appreciate it.」- the founder
WHY MADE IN JAPAN
What makes Japan so successful, is its extreme focus on detail and quality. Our family factories, yarn companies and artisanal studios, in Kansai area and around Tokyo, are very process oriented and aim to perfect every step of it. The raw material, the traditional "kase dyeing" process and knitted techniques we use, have been tested over time by skilled craftsmen working on the same rare, traditional knitting machines and artisanal studios, which for many generations have been nurturing traditions while also had the honor and privilege of serving the Imperial House and Japanese nobles, for centuries.
QUALITY CONTROL
KANACODE carefully manages quality control across supply chains from material procurements to production. KANACODE high quality standard, established in Japan and used through out our production networks in Japan and around the world, and represents the highest level of quality.
All KANACODE products are knitted with the highest standards of modern-day elegance, durability and performance, for unusual attitudes, using the best available sustainable material and resources, stimulating various interactions for a beautiful challenging experience of the unknown and the timeless new.
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CORPORATE VALUES: WHO WE ARE AND WHAT WE STAND FOR AS A COMPANY
Customer Commitment: We create responsible products that have a positive difference and experience in our customers' lives.
Quality: We provide outstanding products for a long lasting experience, using only premium sustainable material.
Teamwork: We work together with our factories and suppliers, across boundaries, to meet the needs of our customers and to help all win.
Integrity: We hold the highest standards of integrity in all our actions.
Respect for People: We value our people, encourage their development and reward their performance.
Good Citizenship: We are good citizens in the communities in which we live and work.
A Will to Win: We exhibit a strong will to win in the marketplace and in every aspect of our business.
Personal Accountability: We are personally accountable for delivering on our commitments.
KANACODE is committed to the highest standards of integrity and ethics both in its operations and in those of non-KANACODE persons and entities that provide goods and services to or for the benefit of KANACODE and its customers. By acting according to these values and expecting our suppliers to act accordingly as well, we will inspire the loyalty of our customers, and will enable us to achieve our vision of becoming one of the world's most respected ethically responsible brands.
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